Designed in partnership with Fashion Clinic, the collection is made from excess denim and reworked using patchwork, reinforced rips, washing and distressing techniques. Handcrafted in Hong Kong utilizing 2,000 pairs of unworn jeans, no two pieces are the same. Labels, buttons and zippers were also kept intact to further reduce waste. The offering includes a denim jacket, jeans, hat, skirt, bralette, and special tiger teddy celebrating the Year of the Tiger.
Calvin Klein will donate 10% of the net proceeds of the Calvin Klein Jeans Reimagined Denim collection to Friends of the Earth, one of Hong Kong’s most impactful environmental conservation groups.
“The Calvin Klein Jeans Reimagined Denim collection is an important step in our sustainability journey and reinforces our dedication to reducing our impact on the planet. By working with a local Hong Kong organization devoted to responsibility in fashion, we are able to bring a new perspective to Calvin Klein and a collection that will resonate with our sustainably-minded consumer,” said Tom Chu, Regional President of PVH Asia-Pacific.
Kay Wong, Creative Director of Fashion Clinic, commented, “The Calvin Klein Jeans Reimagined Denim collection embodies our goal of designing a future without waste by utilizing upcycled denim to create something new. Each piece is locally designed and made in Hong Kong to reduce the carbon footprint from transportation.”